SCMC Pune

Media as a field of study has undergone a paradigm shift, where its influence on the society is seeing a magnifying effect. The perception and participation of the general public across various media avenues has seen a transformation, especially with the influx of technology and connectivity in the present day and age. Over time, the power of media in changing and challenging times has become evident with various expressions and voices. The field of media has constantly touched our lives in numerous ways; physically in the 90's and virtually in the present decade. Owing to this, individuals across the globe can have access to information and data that is both enriching and exhilarating. Media of the present day has been associated with visual, print and online media, to provide the required information and data in the most seamless fashion. Contrary to the previous generations, the use of radio as a form of media has seen a significant dip, where it could not cope up with t...

Media as a field of study has undergone a paradigm shift, where its influence on the society is seeing a magnifying effect. The perception and participation of the general public across various media avenues has seen a transformation, especially with the influx of technology and connectivity in the present day and age. Over time, the power of media in changing and challenging times has become evident with various expressions and voices. The field of media has constantly touched our lives in numerous ways; physically in the 90's and virtually in the present decade. Owing to this, individuals across the globe can have access to information and data that is both enriching and exhilarating. Media of the present day has been associated with visual, print and online media, to provide the required information and data in the most seamless fashion. Contrary to the previous generations, the use of radio as a form of media has seen a significant dip, where it could not cope up with the d...