SCMC Pune

If you are looking to pursue a career in advertising, you are likely to be fascinated by the creative aspect of this field. The idea of planning, designing and running ad campaigns, based on your quirky ideas, interests you. To nurture this innovative mindset, it is essential to join a course that is conducive to advertising. In that case, you should pursue a Bachelor of Mass Media or BMM course from one of the best colleges for mass communication in India . BMM is a 3-year undergraduate course that will teach you about the various modes of communication such as newspapers, magazines, cinema films, radio, television, etc. and the ways to communicate through them. Spread across 6 semesters, this course lets you specialize either in advertising or journalism. Since you are interested in advertising, we shall discuss the advertising subjects you will learn in BMM. Let's begin. 1. Copywriting Copywriting is the key element of advertising. This form of writing that ...

Given the increasing popularity of careers in journalism and advertising, more and more students are opting for Bachelors in mass media . But what exactly does this program teach you? Keep reading to find out. What is Bachelors in mass media Bachelors in mass media or BMM is a 3-year undergraduate course, that teaches you the manner in which how various mediums are used to communicate with the masses, in areas such as advertisements, journalism, communication, and public relations. The course consists of 6 semesters, where students in the last year are required to pick a specialization in either journalism or advertising. Usually, most institutes provide internships to their students as well. Seminars are conducted, group discussions and field visits take place frequently. To be eligible for BMM, students are required to pass their 12th standard exam, and if required, a written test conducted by the institute, followed by a GD-PI session. After completing their degree...