SCMC Pune

If you’re looking to pursue a mass media-based career, you should opt for a course that makes your familiar with all kinds of mass media platforms. The course will also equip you with skills to succeed to excel on these platforms. The course we’re talking about is a Bachelor in Mass Media . 1. What is Bachelor in Mass Media (BMM)? Bachelor in Mass Media (BMM) is a 3-year undergraduate course which includes lessons on varied modes of communication such as newspapers, magazines, cinema, radio, television, etc. and how you should use them for effective communication. Spread across 6 semesters, this course lets you specialize either in advertising or journalism. You will learn the following subjects in either specializations - Advertising Subjects Journalism Subjects 1. Introduction to Advertising 1. Introduction to Journalism 2. Principles of Marketing 2. Political Concepts and Indian Political Systems 3. Introduction to Creative Writing 3. Introduc...

Advertising is one of the most creatively satisfying careers out there. From preparing a comprehensive marketing brief to writing copy that sells, the entire process will challenge your creative thinking to its limit. However, upon achieving your goals, you will find immense satisfaction in your work at the end of a campaign. So, if a career in advertising interests you, opt for a course that will prepare you for it. One such course is BA in Mass communication  - a three-year undergraduate course that covers various aspects of mass media and offers specialization in advertising. What will you learn about advertising? Let's find out! 1. How Advertising Helps Brand Awareness Branding is a concept that distinguishes a company from the rest. It includes name, term, design, symbol or any other feature that is distinctive from the rest of the generic sellers. Therefore, to imprint this brand in the minds of the masses, brand awareness is essential. Advertising helps in achi...