SCMC Pune

Media and journalism have always been at the forefront of social change. They uncover hidden stories and become the voice of the unheard. They also convey messages from one side of the world to another. Thus, the world has become a more connected place due to media channels. Humans resonate with the pain, wings, and tragedies of other humans on the other side of the globe. It is only due to media companies that empathise with fellow human beings.  Thus, a BA in Mass Communication is an excellent degree to pursue. It follows a string of noble professions like journalism, documentary production, and human rights activism. You will get to do something meaningful in life after this degree. Your purpose will be complete.  Media as a Watchdog Media has always been a watchdog for democracies. Being the fourth pillar of democracy, it ensures that corruption and injustice within the system are exposed. It holds power accountable for their mistakes and communicates these errors to the ...

  Are you ready to change your world with your knowledge and skills? Many young and passionate people have the fire to make a positive impact. They want to contribute to the betterment of the world. There are various pathways you can take for this venture. However, one of the best ways is to pursue journalism and mass communication courses after the 12th standard.  The Evolving Media Landscape The media has consistently evolved over the last hundred years. We witnessed the print era when newspapers and magazines reigned supreme. Journalists worked hard to deliver news as fast as possible and weave magic with their words. The pen is still mightier today. Only the medium has changed. Now, people get their news from Google updates and news websites. Social media channels are also not behind.  Essential Skills for Future Journalists Journalists of the 21st century must acquire new skills and carry forward the legacy of journalists before them in the digital medium. Although...

Mass media is an ever-evolving field. You are currently witnessing a digital revolution that is here to stay. Don’t believe us? Let us remind you of something. When was the last time you read the newspaper for the news? Or when did you last watch a movie on your cable channel? Google updates and OTT shows have replaced newspapers and cable. These are just a few of the examples. There is a much larger revolution incoming.  New Media Formats and Technologies Many new media formats are slowly gripping our audiences. For example, AI has entered journalism and Instagram influencing. People trust these technologies more than a human on a news channel. It just shows the real impact of such new technologies on our changing world. Moreover, virtual reality has also become a thing. You can go to malls to see VR stations, giving a new experience to the masses.  Challenges and Opportunities in the Media Industry Mass media courses in Pune often teach about the media industry's challenges...