SCMC Pune

India has entered an era where people are educated and independent to make decisions. All this is possible due to financial and media literacy. Indians know how to separate misinformation from facts and form an educated opinion. There are several points of view and stories that legacy media houses covered. However, new media houses are filling the gaps in information that old houses couldn’t cover. New media channels have entered the space and are targeting a new audience. You will learn about their strategies in a BBA in Media Management degree. Meanwhile, let’s look at the current scenario of media entrepreneurship.  The Rise of New Media Houses These media channels are fulfilling the informational needs of millennials and GenZ. They bring out real stories and detailed narratives of important events. These channels also use strong and effective words to put across their points. Although many have been accused of being biased, we see many biases in traditional media channels....

Advertising has been a very creative and aspirational profession for decades. Many aspiring advertisers are hardcore people who work on tight deadlines. They work daily and sometimes even at night to fulfil project requirements. However, that’s the fun part. They get to work on quirky and creative projects, which might be lacking in other professions. An ad agency is also a fun place to work. It has all sorts of people who work together (with some banter) to promote their client’s products. You can also enter advertising with a BA in Mass Communication .   Traditional Advertising Roles Here are the generic advertising roles in agencies. These roles are evergreen, and you can always enter them with your flair for creativity. However, you should also have good communication skills for these roles.  Account Executive: These people handle client relations and communicate on the company’s behalf.  Art Director: All designers work under an art director who manages the creative...

  Journalism and mass communication are popular career choices after the 12th standard. Many art students prefer having a career in this field above anything else. They want to choose the right journalism and mass communication course after the 12th to pursue their career. It is the best way to fulfil their dreams. You can also choose this career for a bright future ahead. However, many degrees promise you an excellent career in journalism. You should choose the best one that aligns with your career plans. Understanding Your Career Goals The first step is to identify your career goals. Your goals are a part of the future you envision for yourself. You should just ask yourself if you want to do something for the rest of your life. You are on the right track if the answer is yes. However, consider your interests and strengths for a more realistic career development plan.  Researching Journalism and Mass Communication Programmes You should also research the institutes providing...

  Journalism is an essential profession from a democratic perspective. Many mass media graduates also seek this profession. However, the aspirants don’t know one important thing. Journalism is not only of one type. You don’t just become an anchor on a news channel. There are hundreds of job opportunities in journalism. Therefore, you should expand your horizons and discover new types of media and journalism. You can pursue these careers after graduating from mass media courses in Pune .  Investigative Journalism Ever heard of the Watergate scandal? It was one of the most popular sting operations in the history of journalism. Your job would be to discover investigative journalism's hidden secrets and dishonest operations. Your work will be instrumental in bringing the wrongdoers to justice.  News Reporting You know that a news reporter communicates the world’s happenings to you. It is also a very popular job option. However, you need excellent communication and presentati...

  Career Paths in Advertising after a BBA in Advertising The advertising industry is an evolving field. Many talented professionals are part of this industry. They have made their mark on the industry and continue to do so. There are many career paths available in the advertising industry. You can join this industry after completing your BBA in advertising . This degree will allow you to become an excellent professional who contributes to the branding of eminent clients.  Account Executive An account executive is an important part of the advertising industry. This person oversees the campaigns that the client runs. Account executives are also responsible for bridging the communication gap between the client and the executives. They set the expectations of both the client and team for the smooth running of operations.  The Creative Team The creative team is the most important part of an advertising agency. This team includes copywriters and graphic designers. They actually...