SCMC Pune

  Branding is critical in enabling brands to differentiate themselves and build long-lasting relationships with customers. Successful branding campaigns increase sales and encourage consumer loyalty. This blog will elaborate on several campaigns to enlighten newcomers about powerful strategies. A BBA in Branding and Advertising will teach you about all these campaigns. Iconic Branding Campaigns Nike Launched in 1988, Nike's "Just Do It" campaign is a successful motivational branding hallmark. The campaign's message of empowerment has become universal. It reached athletes and non-athletes alike. Endorsements by sports icons like Michael Jordan have helped Nike establish itself as a brand that embodies determination. This resulted in increased sales and solidified the brand's identity to date. Coca-Cola In 2011, Coca-Cola introduced the "Share a Coke" campaign. It personalised the consumer experience by putting popular names on bottles instead of its ico...

  In the fast-moving and highly interconnected world, media remains one of the primary agents in crisis communication. Media professionals are the frontline people responsible for issuing accurate and helpful information to the public during emergencies. The media remains a tool for managing public awareness. Hence, a BBA in Media Management leads to intuitive media careers.  What is the role of media in crisis communication? The primary means for communicating critical information in a situation is through media. Media alert citizens of the crisis, enabling them to get a live update and understand how citizens can protect themselves. The journalists and editors are trained professionals who scour and validate information before its public access. These journalists and other media communicators aim to provide clear information without sensationalising the message or promoting panic and misinformation. Social Media in Crisis Communication Social media is an essential tool in ...

  The journalism and mass communication course after the 12th will be the foundation of your career. Right choice is very crucial for this. Here is the guide through which you will be making an informed choice. Understanding Mass Communication Courses Mass communication is a vast field that includes journalism and digital media. You can opt for a BA in Journalism and Mass Communication or a special diploma course . The career paths differ. Hence, the first step is to know where your interests lie. Which Mass Communication Course is Best? Mass communication is the best course for you, depending on your career goals: BA in Journalism and Mass Communication : This would be for the budding journalist, editor, or content writer. It teaches much about storytelling, reporting, and multimedia productions. BBA in Media and Communication : This would suit those interested in media management, branding, and advertising but still creative about all these things. Diploma Courses : Short-term...