The Psychology of Branding: What Every Media Management Student Should Learn
In the rapidly changing media and marketing world, branding is more important than ever. A good brand can get noticed, build loyalty, and generate sales. But it's not about logos or slogans alone; the psychology of branding is just as important in constructing perceptions and behaviours among target audiences. This blog hopes to arm BBA in media management students with the essential knowledge of branding psychology, serving as a baseline to develop engaging brand strategies. Understanding the Fundamentals of Branding Branding involves a business's identity in terms of name, logo, messaging, and presence. The brand identity alone is responsible for positioning a company differently from others and connecting it emotionally with the public. Media management students should understand the subtleties involved in branding, given that this immediately affects the messages disseminated and how they get consumed through media platforms. The Psychological Foundations of Branding Pe...