SCMC Pune

Bachelor of Mass Media   is one of the most sought-after courses in India. It is because the course follows a paradigm that gives in-depth coverage of either advertising or journalism. In case you want to pursue the latter specialization, you must have a brief idea about the subjects you will study in this course. Here’s a list of these subjects that makes the course special. 1. Effective communication skills Effective communication is the most important asset journalists can have. It not only helps them gather information by interviewing people but also encourages them to assert their authority while conveying information. Therefore, this course puts great emphasis on laying a solid foundation for developing excellent communication skills. By the end of this course, you will show competency in clear communication and demonstrate clarity in your thoughts; verbally or in writing. 2. Reporting Reporting is the gathering of data and presenting the facts & events ...

If you choose to pursue a career in journalism, you must have researched about a dozen courses. You’re looking for a course that covers all the significant components of journalism and makes you a competent professional in this field. In that case, you can opt for BA in Mass Communication from one of the mass communication colleges in Pune . Here’s everything you need to know about this course. 1. What is a BA in Mass Communication? BA in Mass Communication is a three-year undergraduate course that constituents the study of communicating with the audience through mass media forms such as newspapers, magazines, cinema films, radio, television, etc. The course also aims to build a strong foundation in adopting ethical media practices. To be eligible for this course, you must pass your 10+2 or equivalent exam from a recognized board or university. You must also be inquisitive in nature and show confidence in interviewing people from all walks of life. Moreover, you should be...

BA in Mass Communication   constitutes of practices used to convey information through mass media elements such as newspapers, cinema, magazines, radio, TV, etc. By graduating in this course, you can pursue a career in advertising or journalism. However, you must study this course from a college that hones your social skills and prepares you for life in either domain. Hence, here are the factors to look out for before choosing such a college. 1. Specializations offered By opting for BA in Mass Communication, you can opt for a career in advertising or journalism. However, you need to check the specializations that mass communication colleges offer. Some of the specialities are - ●  Data Journalism, ●  Print/Broadcast Journalism ●  Digital Films and Television ●  Radio ●  Digital Advertising and Branding ●  Advertising Planning ●  Screenwriting ●  Copywriting ●  Public Relations & Corporate Communications....

“The universe is made up of stories, not atoms.” This quote by Muriel Rukeyser sums up the essence of journalism in modern-day society. People crave for stories that either lightens up a fire in their belly or keeps them hopeful of the world being a better place than before. A journalist holds the power of reporting such stories that can positively impact the lives of people. To be such a well-regarded journalist, you should study in one of the journalism colleges in India . You should opt for a course that covers all the semantics of journalism. One such course is BA in Mass Communication. Here’s how it prepares you for a career in journalism. 1. Covers various disciplines in journalism Once you opt for this course, you can choose from a range of disciplines. If you want to specialize in handling numerical data to create digital information, you can pursue data journalism. If the thrill of covering sporting events fascinates you, opt for sports journalism. If you wan...

If you’re looking to pursue a mass media-based career, you should opt for a course that makes your familiar with all kinds of mass media platforms. The course will also equip you with skills to succeed to excel on these platforms. The course we’re talking about is a Bachelor in Mass Media . 1. What is Bachelor in Mass Media (BMM)? Bachelor in Mass Media (BMM) is a 3-year undergraduate course which includes lessons on varied modes of communication such as newspapers, magazines, cinema, radio, television, etc. and how you should use them for effective communication. Spread across 6 semesters, this course lets you specialize either in advertising or journalism. You will learn the following subjects in either specializations - Advertising Subjects Journalism Subjects 1. Introduction to Advertising 1. Introduction to Journalism 2. Principles of Marketing 2. Political Concepts and Indian Political Systems 3. Introduction to Creative Writing 3. Introduc...

Advertising is one of the most creatively satisfying careers out there. From preparing a comprehensive marketing brief to writing copy that sells, the entire process will challenge your creative thinking to its limit. However, upon achieving your goals, you will find immense satisfaction in your work at the end of a campaign. So, if a career in advertising interests you, opt for a course that will prepare you for it. One such course is BA in Mass communication  - a three-year undergraduate course that covers various aspects of mass media and offers specialization in advertising. What will you learn about advertising? Let's find out! 1. How Advertising Helps Brand Awareness Branding is a concept that distinguishes a company from the rest. It includes name, term, design, symbol or any other feature that is distinctive from the rest of the generic sellers. Therefore, to imprint this brand in the minds of the masses, brand awareness is essential. Advertising helps in achi...

Studying a BA in Mass Communication from a journalism college in India  is a wise decision. It is because the course covers essential subjects such as Communication Skills, History of Print Media, Reporting, Editing, News Writing, etc. The knowledge you gain from these subjects will enable you to land job roles such as a News-Reporter, TV Anchor, Print Journalist, etc. While these roles will hugely benefit your journalism career, the course also broadens your horizon to pursue niche but exciting journalism career options. One of them is a career in photojournalism. What does this profession entail? Keep reading to find out! 1. What is photojournalism? The proverb “A picture speaks a thousand words” perfectly describes a career in photojournalism. While regular journalists will use a pen or a camera to report a story, photojournalists use their thoughtfully taken photos to capture the visual representation of their story. If the picture is dramatic enough, newspapers o...