Why Study Mass Communication?
Communication has seen an unparalleled growth in recent years. Modes of communication have changed with the changing needs of audiences, and developments in technology have changed the face of media. Good communication has the power and potential to transform society by challenging and constantly questioning existing norms. A bachelor of Arts Mass Communication enables its students to merge their creative abilities with technology to give powerful ideas a voice and shape. The field of mass communication is seeing unprecedented growth with a rise in the number of newspapers, books, television sets, news channels, and radio stations. It is a dynamic field that opens up many career options for those who pursue it. Before the invention of the television, newspapers and magazines were the only forms of media available for the dissemination of information. Now, media is more diverse in form and there is an increase in ownership. There is also a rise in new media that has give...