Why Study Mass Communication?


Communication has seen an unparalleled growth in recent years. Modes of communication have changed with the changing needs of audiences, and developments in technology have changed the face of media. Good communication has the power and potential to transform society by challenging and constantly questioning existing norms. A bachelor of Arts Mass Communication enables its students to merge their creative abilities with technology to give powerful ideas a voice and shape.

The field of mass communication is seeing unprecedented growth with a rise in the number of newspapers, books, television sets, news channels, and radio stations. It is a dynamic field that opens up many career options for those who pursue it. Before the invention of the television, newspapers and magazines were the only forms of media available for the dissemination of information. Now, media is more diverse in form and there is an increase in ownership. There is also a rise in new media that has given birth to exciting career options in areas of public relations, journalism, audio-visual production and advertising. The media industry seeks graduates that have an understanding of both the theoretical and practical aspects of this field. The subjects one learns, while doing a course in mass communication, allows for gaining the necessary skills and knowledge that prepares them to meet the challenges that working in the field of media poses. Since most courses are industry focused, students have the opportunity to work on ‘real-life’ projects and benefit from the learnings that come from having a hands-on experience.

Symbiosis Centre For Media And Communication (SCMC) prepares their students to be industry ready by giving aspiring media and communication students the perfect blend of theory and practical learning with their innovative teaching methods. Graduates from SCMC have a broad range of career options to choose from, such as working in radio, circulation and public relations, news agencies, journals, press information bureaus, and television channels. If you are a student looking to pursue a bachelor in mass media, you should definitely give this college a serious consideration, as it would be a strong first step towards shaping your dream career in this dynamic field.
Location: Survey No 227, Plot No. 11, Rohan Mithila, Opp. Pune Airport, New VIP Road, Viman Nagar, Pune, Maharashtra 411014, India

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