Impact of Mass Media On Education


Population explosion is a problem we’re familiar with. With that ‘information explosion’ has also taken place. Throughout the world, social and technological changes are happening at an exponential pace resulting from the ever-expansive world of information. To solve problems of population explosion, which gives rise to the need of imparting more education to people faster, educational technology that consists of several media of mass communication is the need of the hour.

Qualitative and quantitative expansion and improvement of education is possible through the help of mass media under educational technology. Several mass media are used for mass communication such as radio, television, newspapers and film etc. As mass media has a direct and significant impact on our daily lives, it is becoming more prominent and can be used for promoting education. Some of the best mass communication colleges in Pune, realize this and ensure their students are aware of the positive impacts mass media has on the society, so that once they graduate and are working in their respective fields, they keep this in mind and use these mediums for the benefit of the society.

Here are some advantages of mass media related to education:

1) Dissemination of information in a relatively short period of time to a large population.

2) The power to make the entire world accessible to an individual or classroom.

3) Media reaches groups easily and allows for repeated use, can influence attitudes and brings out cause and effect relationships strongly.

4) As mass media has the power to influence attitudes and mindsets, it also acts as an agency of social change.

Due to these reasons, mass media is also known as a passive agency of education. They are responsible for informing, recording, entertaining and influencing people and their attitudes and behaviors.

Pursuing a BA Mass Communication degree allows you to pursue a career in the dynamic and interesting field of media, but unlike other careers it also allows you the chance to give back and contribute positively to the society you live in, as has been seen above in the field of education for instance. Many professional degrees will make you competent in your field, but studying mass communication helps you become a good human being as well and as responsible for making a positive impact in the world.
Location: Symbiosis Campus, off, Symbiosis Rd, Viman Nagar, Pune, Maharashtra 411014, India

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