What are the essential factors that you need to know about Mass Communication?



Today the world of media has reached a huge level of popularity with the changing times of modernization. The constant up-gradation of society has made the people grow curious about the current trends and news of today’s world. This has eventually led to the rising demand for the increased number of media sources. Apart from this, different colleges are trying to include Mass communication in their educational curriculum. Many Mass communication colleges have taken birth in recent times.



Through which mediums do Mass communication execute their process, and What is their importance?


The field of Mass communication is not limited and consists of different modes of mediums. These mediums can be either verbal or written. These mediums include:

  • Social Media

  • Print Media

  • Television

  • Internet

  • Digital Media

  • Radio

The above-mentioned mediums help to convey the messages on a broader platform on a global scale. Mass Communication has a multi-disciplinary nature which incorporates elements that are related to different fields. These fields can include:

  • Strategic Communication

  • Health Communication

  • Political Communication

  • Integrated Marketing Communications

  • Journalism

Thus, with the help of Mass communication, experts make use of the following ways:

  • Strategic media practices and rhetoric principles to share, evaluate and develop informative messages to a large audience. 

  • The identified messages help us to stay aware of the different current topics or understand any existing piece of information.


What are the Professionals that make Mass Communication for conveying messages to the people?

On a daily basis, nearly every industry professionals use Mass communication strategies for crafting and launching strategic communications plans. Some of the industry that comes under this list are :

  • Public relations specialists

  • Journalists

  • Broadcast Professionals

  • Advertisers and Marketers

  • Content Writers

  • Graphic Designers 

  • Illustrators

  • Public Health Educators

  • Corporate Media Managers


According to the reports of the entertainment industry and the Indian Media, there has been a rising growth of about 10.90 per cent of CAGR, which is expected to have an increase of approximately 13.10 per cent. Many research states that the mss com sector provides employment to about 3-5.4 million people. It is considered to be the fastest-growing sector over the last few decades. Apart from these, the highlighted factors of Mass communication include:

  • BA Mass communication is not just a course but also enables the students to bring creativity and artistic approach, and perspective. 


  • Having the ability to provide a practical exposure 

  • This field can provide you with multiple career opportunities.

  • This subject is a combination of learning and having fun.

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