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Showing posts from April, 2025

What Recruiters Want from Media Grads: Insights from Top Institutes

  Media is fast. Brands move quickly. Stories trend in seconds. So when recruiters look at fresh grads from media colleges, they don’t just want degrees. They want proof that you can keep up. The best institutes for mass communication in India understand this. They train students in real-world skills. They focus on speed, ideas, and clarity. But what exactly are recruiters looking for? Let’s break it down. Talking well is not enough. Writing clearly is not enough. You must know how to shape a story. You must know how to simplify complex things. Recruiters love people who know how to say more with less. Colleges like SCMC Pune and SIMC teach students how to do this. They use live projects. They use newsroom-style training. Students learn to write, shoot, edit, and pitch. Not just social media, but strategy Everyone uses Instagram. Not everyone understands what works on Instagram. Recruiters look for grads who understand why some reels work and others flop. They prefer students who...

What Gen Z Wants from a Mass Comm Course in 2025

  Mass communication is not what it used to be. Gen Z does not want boring lectures and old textbooks. They want something new. They want something fast, real, and creative. The world of media changes every day. So, students want courses that move just as fast. They look for more than just a degree. They want skills, tools, and stories they can use in real life. Here’s what Gen Z expects from a journalism and mass communication course after 12th : 1. Hands-on Learning They like doing things. They do not want to sit and listen all day. They want to shoot, edit, design, and post. They prefer labs over long lectures. They look for real projects instead of fake case studies. A BA in journalism and mass communication should feel like work and play. It should feel like a live newsroom or a content studio. 2. New-Age Tech and Tools They grew up on Instagram and YouTube. They scroll through news, memes, and reels every day. So, they expect courses to match that speed and style. They want...