What Gen Z Wants from a Mass Comm Course in 2025

 Mass communication is not what it used to be. Gen Z does not want boring lectures and old textbooks. They want something new. They want something fast, real, and creative.

The world of media changes every day. So, students want courses that move just as fast. They look for more than just a degree. They want skills, tools, and stories they can use in real life.

Here’s what Gen Z expects from a journalism and mass communication course after 12th:


1. Hands-on Learning

They like doing things. They do not want to sit and listen all day.

  • They want to shoot, edit, design, and post.

  • They prefer labs over long lectures.

  • They look for real projects instead of fake case studies.

A BA in journalism and mass communication should feel like work and play. It should feel like a live newsroom or a content studio.


2. New-Age Tech and Tools

They grew up on Instagram and YouTube. They scroll through news, memes, and reels every day.

So, they expect courses to match that speed and style.

  • They want to learn editing tools, content creation apps, and social media dashboards.

  • They want to explore AR filters and AI news writing.

  • They need exposure to podcast tools, DSLR cameras, and YouTube analytics.

If a course still teaches only newspapers and radio, they will not stay.


3. Industry Exposure

They want to see how media works in the real world. They are curious. They want internships, guest talks, and live projects.

They want to meet editors, content heads, ad creators, and news anchors. They love behind-the-scenes stories.

Mass comm colleges must stay connected with agencies, studios, and digital firms.


4. Freedom and Flexibility

They hate rules without reason. They like choices. They want to pick their own subjects. Some may like PR. Others may enjoy editing or writing.

The course should let them explore. It should offer different tracks and open electives.


5. Purpose and Impact

They care about stories that matter. They are not chasing TRPs or clickbait. They talk about mental health, climate change, gender, and truth.

They want their work to mean something. They want courses to cover media ethics, fake news, and social change.


In short, Gen Z wants a BBA in Media and Communication that keeps up with them. They are smart, quick, and aware. They want to learn, but only if it feels real.

Colleges that listen will stay ahead. Others will fall behind.

That’s the story. Simple, straight, and in Gen Z style.

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